PCOS Weight Loss
Their whole video engine: YouTube, TikTok, Instagram, and their app.
490+ projects
Compare
Create & Elate vs a Strategy Consultant
A good strategy consultant can sharpen how you think about the whole business. A generalist or fractional CMO is one function, though, and hands over a deck for someone else to run. We can steer the video strategy, run the production behind it, or reinforce the team you already have, whichever fits where you are.
The honest version
Where a Strategy Consultant Fits, and Where We Fit
A generalist consultant or fractional CMO is the right hire for whole-company strategy: positioning, channel mix, the org. When the question is specifically video, we come in as a range rather than a deck. Growth Consulting steers it with a Video Roadmap, workshops, and advisory; the Content Engine can run the production behind that plan; and Production Support can reinforce the team you already have. You take the part you need.
| What matters | Strategy consultant | Create & Elate |
|---|---|---|
| Depth on video specifically | Broad across channels; video is one slide | Video is the whole focus, from roadmap to cut |
| What you walk away with | A deck and a set of recommendations | A Video Roadmap sequenced to a business outcome |
| Grounding for the advice | Frameworks and market knowledge | Patterns from 13,000 videos across 130 clients |
| From plan to published | Handed off for someone else to run | The Content Engine can produce against the same plan |
| Working with your team | Presents to the room, then moves on | A Bespoke Workshop in the room with the people doing it |
| If you already have people | Advises from outside; the team is on its own after | Production Support reinforces them with QA, direction and systems |
| Staying in your corner | Engagement ends; you own the follow-through | Executive Advisory keeps a senior strategist on call |
Three ways to work with us
One fractional video team, three ways in. We can run your production, reinforce the team you have, or steer the direction. Pick the one that fits where you are.
01
Run.
Content Engine
We run production end to end as your video team, or just the stages you pick.
Explore Content Engine →
02
Reinforce.
Production Support
We sit above the team you have with senior QA, creative direction, training and systems.
Explore Production Support →
03
Steer.
Growth Consulting
We set the direction with a Video Roadmap, workshops and executive advisory.
Explore Growth Consulting →
Growth Consulting or a Strategy Consultant, the Common Questions
How is this different from hiring a fractional CMO?
A fractional CMO owns the whole marketing function: every channel, the budget, the team. Growth Consulting is narrower and deeper. We work only on video, and the advice comes from people who have shipped 13,000 of them. If your need spans the whole funnel, a fractional CMO is the better hire. If the question is video specifically, this is built for that.
Do I get a plan, or do you do the work for me?
Either, and it's your call. With Growth Consulting you get the plan: a Video Roadmap sequences what to make and why, your team executes it, and a strategist stays on call through Executive Advisory. If you'd rather it produced for you, the Content Engine runs production against that same plan. And if you already have people, Production Support reinforces them instead. You pick the part you need.
My team already executes well. Is advisory still worth it?
Often, yes. A capable team usually has the bandwidth to ship but wants a sharper read on what to ship and in what order. That is exactly what a Video Roadmap and ongoing advisory give you: direction tied to an outcome, so the work your team is already good at points at the right target.
What makes video-specific advice better than a generalist's?
A generalist gives video one slide in a wider strategy, which is the right depth when the brief is the whole business. When the brief is video, the detail matters: format, sequencing, what earns attention, what a roadmap should prioritise. That detail comes from doing the work at volume, across 130 clients in 11 countries.
Can we start small before committing to ongoing advisory?
Yes. Most engagements start with a Bespoke Workshop, one focused session or a short series with your team in the room. It is where ongoing advisory usually begins, and it is a real standalone choice if a single deep dive is all you need.
What does Growth Consulting cost?
It depends on scope: a one-off roadmap, a workshop, or advisory on call. There is no public rate card and no self-serve checkout. A Free Video Audit costs nothing, and we set the right number with you on a quick call.
Decide It with Evidence, Not a Guess
No pitch, no credit card, just a look at what we'd do for you.
Get a Free Video Audit
Send one video. We send back a personal teardown with the fix that moves the needle.
Free Video AuditBook a Call
Tell us where video sits in your plan and we'll scope the right fit, a roadmap, a workshop, or advisory.
Book a Call