01
Step
Book a call
A 30-minute working session, no pitch. Tell us where you are now and what you want video to do for the business.
HVAC · Plumbing · Roofing · Electrical · Landscaping · Pest Control
Video Marketing for Home Services
You run the trucks, the crews and the phones, and you are sitting on job footage that should be earning homeowner trust and filling the schedule. We turn the installs, diagnoses and before-and-afters into video that wins homeowners, hires good techs and makes you the shop people find first.
Dedicated team, never a freelancer✦Backup coverage through busy season✦You stay in the field
Trusted by 130 brands in 11 countries
CBIZ
Census
Corndel
Oxford Royale
Diet vs. Disease
Elizabeth Rider
Startward Consulting
Workflow Queen
Sound Familiar
The Footage Is There. The Channel Is Quiet.
Job Footage Dies on a Phone
Your crews capture installs, diagnoses and before-and-afters every week. It sits in a camera roll because nobody on the truck has time to cut it, so the best proof you own never gets seen.
The Feed Goes Quiet, Then Panics
A month with nothing posted, then three videos in a rush before a slow week. Homeowners and good techs see a channel that looks abandoned, not a shop that is busy and dialed in.
The Slicker Shop Wins the Lead
The competitor two towns over has worse trucks and a better feed, so homeowners find them first. You lose the booking before the phone ever rings, on presence alone.
Hiring Good Techs Is Brutal
Skilled techs choose the company that looks like the best place to work. With no culture content, you are a logo on a job board competing only on pay, not on the shop you actually run.
Cheap Editors Do Not Get the Trade
You have tried the per-video freelancer who mislabels a heat pump, butchers the pacing and vanishes when your season gets busy. The price was low and the result was unusable.
You Do Not Have the Hours
Between dispatch, estimates and payroll there is no room to learn editing, write hooks or manage a posting calendar. Marketing is the plate you keep meaning to get to and never do.
Three ways to work with us
One fractional video team, three ways in. We can run your production, reinforce the team you have, or steer the direction. Pick the one that fits where you are.
01
Run.
Content Engine
We run production end to end as your video team, or just the stages you pick.
Explore Content Engine →
02
Reinforce.
Production Support
We sit above the team you have with senior QA, creative direction, training and systems.
Explore Production Support →
03
Steer.
Growth Consulting
We set the direction with a Video Roadmap, workshops and executive advisory.
Explore Growth Consulting →
How We Work
Simple to start, built to last
You book a call, we scope the right fit, then the work gets going. Either we run it for you, or your team takes it from there.
02
Step
Scope the right fit
We map the right service and scope to that goal, whether that is a Content Engine, Production Support or Growth Consulting.
03
Step
Get working
We run it for you with the same people every cycle, or hand your team a plan they can execute on their own.
Why Home-Services Teams Stay
7 Years
The gap is not your work. It is that your work is invisible. We close it so the company people see online matches the company you actually run.
7Years in Business
11Countries Reached
130Clients Served
13,000Videos Produced
A Dedicated Team That Learns Your Trade
One editor builds and follows your style guide and learns your trade, your market and your voice, so a heat pump is never called a furnace and every cut sounds like your shop.
Coverage That Holds in Busy Season
We are a team, not a freelancer who vanishes when the heat wave hits and the calls pile up. Backup coverage means your content keeps shipping when you need it most.
A Premium Specialist, Not a Volume Tap
One point of contact and a monthly strategy call, not a ticket queue. We guarantee real craft and two revision rounds per video, never a meaningless promise of endless output.
Built for Your Marketing Lead Too
If you have a marketer without in-house video expertise, we are the partner who fills that gap, takes production off their plate and makes the whole team look great.
Your Risk Is Covered
30-Day Exit
Try Us for a Month
Every 3-month engagement includes a 30-Day Exit. If the first month isn't right for your shop, you walk away owing only month one and any work delivered, no further obligation. The standard is on us to earn.
Audit Credit Forward
Your Roadmap Pays for Itself
Book within 30 days of a paid Video Roadmap and the full amount credits toward your engagement. The strategy you pay for becomes the deposit on the work.
Questions Home-Services Teams Ask
How do I choose a video editor for a home services company (HVAC, plumbing, roofing, electrical)?
Look for a team that gets your trade and proves it, not the cheapest per-video price. You want a dedicated team that learns your shop, backup coverage so content doesn't stall in busy season, and real proof. Create & Elate has made 13,000+ videos for 130+ clients over 7 years. Start with a free audit of one of your videos.
Do you film the jobs, or just edit footage I send?
Both. Most owners send footage shot on a phone at the job site and we cut it. When you'd rather run the job than run a camera, we book and manage a local crew to film the install, the diagnosis, or the team, with a single videographer or a multi-cam setup depending on the shoot. We edit it inside your plan.
I've been burned by a cheap editor before. How is this different?
You're not locked in. Every 3-month engagement includes a 30-Day Exit: if the first month isn't right, you walk away owing only month one and any work delivered. You also get a dedicated team that learns your trade, two revision rounds per video, and a real team with backup coverage, not a freelancer who vanishes when your season runs hot. Start with a free audit so you see how we read your content first.
Can you help me make recruiting videos to hire techs?
Yes. Recruiting and culture videos are a strong fit for home-services companies fighting to hire. We cut what-it's-like-to-work-here clips that put your best techs and your shop culture on camera, plus onboarding and training content. It runs alongside your homeowner-facing content on the same plan.
I'm slammed in busy season. How much of my time does this take?
Very little. After the scoping call you send footage from the truck or let us film, and we handle strategy, editing, thumbnails, captions, descriptions and posting. The only regular commitment is one short monthly call where we read what performed and adjust the plan. You stay in the field.
Do I own the videos and the footage?
Yes. Your raw footage and the final exports of every video are yours to keep and use however you want. The working project files and any stock we license stay with us, which is standard. Retainers run in 30-day cycles with no long lock-in, and every 3-month-plus commitment includes a 30-Day Exit.
Start Here For Free
See What We'd Do with One of Your Job Videos
Send us a single video, even something shot on a phone at the job site. In 3 to 5 business days we send back a personal 5 to 7 minute Loom: your hook, pacing, structure and the one change that would make it land harder with homeowners. It costs nothing and tells you exactly what to do, whether or not we ever work together.
No charge · No obligation · No sales pitch
What You Get
- A personal teardown of one of your job-site videos
- Hook, pacing, structure and your biggest opportunity
- The single highest-impact fix, with timestamps
- No charge, no obligation, no pitch