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Content Engine
The Plan Your Video Runs On
Strategy & Planning sets the positioning, the goals and the calendar before a single camera rolls. We map the themes worth owning to what your buyers are searching for, then turn them into a slate of concepts and a publishing schedule your team can see weeks ahead. You sign off the direction, and every video that follows has a reason to exist.
Positioning, goals and calendar✦Mapped to real search demand✦A slate you can see weeks ahead✦The opening stage of the Content Engine
Trusted by 130 brands in 11 countries
CBIZ
Census
Corndel
Oxford Royale
Diet vs. Disease
The Sleeve Clinic
Startward Consulting
Workflow Queen
Where Strategy & Planning Fits
Direction First, Then Production
Strategy & Planning is the opening stage of the Content Engine, the done-for-you mode where we run your production end to end. This stage decides what to make and why: the positioning, the goals and the calendar that the rest of the Content Engine then executes against. From here, Filming & Editing turns the plan into finished video, and Packaging & Distribution gets it in front of the right audience. Take the planning on its own, or let it lead straight into the full Content Engine.
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You are here We run it
Hand us production end to end and we run it as your video team. That is the Content Engine, where you are now.
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Your team runs it, we hold the bar
Keep your in-house team and add senior QA, training and systems. That is Production Support.
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You want the direction
Set the plan, then run it your way. That is Growth Consulting.
The opening stage, in full
Strategy & Planning is the first stage of the Content Engine, and it stands on its own. We set the positioning, the goals and the calendar your video runs on, then hand you a slate your team can act on.
- A positioning pass The themes worth owning, so your channel stands for something.
- Goals tied to revenue Tied to a real business outcome, not views that flatter a report.
- A demand-led slate Built around what your buyers search for, so each one earns it.
- A publishing calendar Sequenced weeks ahead and visible, set before the pressure lands.
- Concepts ready to brief Shaped and framed for production, so work starts with direction.
- A competitive read The angles your market leaves open, so you move into clear space.
Where the rest of the work lives
A few things sit in the other stages of the Content Engine, or in our other services, each with a better home. Take the plan on its own, let it lead into the full operation, or hand it across.
From a Working Session to a Slate You Can Brief
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We Map the Landscape
A working session on your positioning, your goals and your market. We pull apart what your audience is searching for and where the open angles sit, so the plan starts from demand rather than guesswork.
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We Build the Slate
We name the themes worth owning and turn them into a slate of concepts, each tied to a goal and ready to brief. You see the reasoning behind every one before anything is locked.
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We Set the Calendar
The concepts land in a publishing calendar your team can see weeks ahead, sequenced so the work compounds. From here it flows straight into Filming & Editing, or you run it yourself.
Your Risk Is Covered
Audit Credit Forward
Your Audit Is Never Wasted
Start with a Free Video Audit and, if you go on to plan with us, the work in that teardown carries straight into your slate. The first read becomes the first page of the plan.
A Slate, Guaranteed
Your Roadmap Pays for Itself
Whatever you decide next, you keep the slate: the positioning, the concepts and the calendar. Run it in-house or hand it to us to produce. The deliverable is direction you can act on, not a pitch.
Why teams start with the plan
7 Years
A plan written by the people who will produce it, so every concept is something we already know how to make.
7Years in Business
11Countries Reached
130Clients Served
13,000Videos Produced
Strategy from Operators
The plan comes from the same team that produces the work. Every theme and concept is something we know how to make, not a slide you have to translate into a brief.
Mapped to Real Demand
We build the slate around what your buyers are actually searching for and the angles your market leaves open, so the calendar is grounded in pull, not a hunch.
Opinionated, Not a Menu
You get a sequenced point of view: the themes worth owning, the concepts to make first, and the order to make them in. A clear plan, not ten options to weigh up alone.
Built to Hand Straight to Production
The slate is shaped to brief, so when it flows into Filming & Editing nothing is lost in translation. The same team carries it from plan to published video.
Questions About Strategy & Planning
Can I Take Strategy & Planning on Its Own?
Yes. You can run the planning stage as a standalone engagement and walk away with the positioning, the slate of concepts and the calendar to produce yourself. Most teams then let it lead into Filming & Editing, but you are never locked into that.
How Is This Different from the Full Content Engine?
Strategy & Planning is the first stage of the Content Engine: it decides what to make and why. The full Content Engine runs all three stages, planning, filming and editing, then packaging and distribution, as your video team month after month. Start with the plan, or hand us the whole operation.
How Do You Decide What to Put on the Calendar?
We map the themes worth owning to what your buyers are searching for and the angles your market is leaving open, then tie each concept to a goal. Nothing goes on the calendar without a reason to exist, and you see the reasoning before anything is locked.
What Do I Walk Away With?
A slate you can act on: your positioning and the themes worth owning, a set of concepts shaped and ready to brief, a publishing calendar sequenced weeks ahead, and a competitive read on your space. It is built to hand straight into production, by your team or by ours.
Start Here for Free
See What We'd Do with One of Your Videos
Send us one recent video. We send back a personal teardown: how it lands against your goals, the angle we would have planned it around, and the single change that would move the needle first. It is the planning brain on one piece, for free.
No charge · No obligation · No sales pitch
What You Get
- A teardown of one of your existing videos
- The angle and positioning we would have planned it around
- How it maps to a goal and what your audience is searching for
- The first thing we would change to make it earn its place