Content Engine

The fractional video team you don't have to build

Give us the whole operation and we handle it as your video team: strategy, filming, editing, packaging, distribution, and analytics. Or pick only the stages you want us to run. Either way, you approve the work, we ship consistent, on-brand video on schedule, and you skip the headcount and overhead of hiring for it.

One dedicated teamStrategy to distributionAll of it or just the parts you needMonth after month
Trusted by 130 brands in 11 countries
CBIZ Census Corndel Oxford Royale Elizabeth Rider Diet vs. Disease Startward Consulting Workflow Queen
Where the Content Engine Fits

One Team, the Whole Pipeline

The Content Engine is the done-for-you pillar: a dedicated producer and editor run your production end to end, from strategy through filming, editing, packaging and distribution. You hand off the raw material and approve the work; we ship consistent, on-brand video on schedule, and you skip the headcount and overhead of hiring for it. It runs as three stages you can take together or one at a time: Strategy & Planning sets the direction, Filming & Editing turns it into finished video, and Packaging & Distribution gets it in front of the right audience.

What Is Included

Three stages, run as one line

The Content Engine is a single operation built from three stages. We set the direction, make the video, and get it opened, and the work moves from stage to stage without you in the middle of it. Below is the full scope of what your team carries for you.

You hand off the output, not the workload

  1. 01

    Strategy & Planning

    The plan your video runs on — positioning, goals and a calendar.

    • A positioning pass on the themes and angles worth owning
    • A content slate built around what your buyers actually search for
    • A publishing calendar your team can see weeks ahead
    • Concepts shaped and ready to brief into production
    Dive deeper
  2. 02

    Filming & Editing

    Where the plan becomes video — a crew films, the same team cuts it.

    • A director and operator on location running the shoot with you
    • Cinema cameras, lighting and broadcast audio on the day
    • Footage routed straight into the edit, by the team that knows your brand
    • Long-form, shorts and clips cut from a single shoot
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  3. 03

    Packaging & Distribution

    The last mile to a watched video — packaged, published, and measured.

    • Titles and thumbnails designed and tested to earn the click
    • Descriptions, chapters and tags so the video keeps being found
    • Published across the platforms that matter to you, on schedule
    • Performance read every cycle and fed into the next plan
    Dive deeper

One accountable team The same people carry it from the plan to the published video, so nothing is lost in the handoff.

How We Work

Simple to start, built to last

You book a call, we scope the right fit, then the work gets going. Either we run it for you, or your team takes it from there.

01 Step

Book a call

A 30-minute working session, no pitch. Tell us where you are now and what you want video to do for the business.

03 Step

Get working

We run it for you with the same people every cycle, or hand your team a plan they can execute on their own.

Your Risk Is Covered

30-Day Exit

Leave Any Time in the First Month

If the Content Engine is not the right fit in your first 30 days, you can step out. No long lock-in to find out whether one team running your video works for you.

Audit Credit Forward

Your Audit Is Never Wasted

Start with a Free Video Audit and, if you go on to run the Content Engine with us, the work we do in that teardown carries straight into your first month of planning.

Why teams hand us the whole operation
7 Years

One team that owns the whole pipeline, from the plan to the published video, so the work compounds month after month.

7Years in Business
11Countries Reached
130Clients Served
13,000Videos Produced

One Team Owns the Whole Pipeline

A producer and editor own planning through publishing, so the work moves as one process instead of leaking in the handoffs between separate freelancers.

You Hand Off and Approve

Send the raw material and a brief. We do the rest and bring it back for your sign-off, so video keeps shipping while your team stays on the business.

One Recording, Every Platform

A single long-form shoot becomes the long-form, the shorts, the clips and the posts, each cut in the native format for YouTube, Instagram, TikTok, LinkedIn and your website.

It Compounds, Month After Month

Every batch is reviewed against retention and what gets a video chosen, so the next one is sharper. The work builds on itself instead of resetting each month.

PCOS Weight LossHealth & wellness

Their whole video engine: YouTube, TikTok, Instagram, and their app.

490+ projects

Nikol BeautyBeauty

A beauty channel that has grown close to a million subscribers.

230+ projects

One of the best decisions I made was hiring Create and Elate. Fast, reliable, and super organized.

Vanessa LauOnline business
Redefining StrengthFitness

A fitness channel around 900K subscribers, edited every week.

180+ projects

CBIZProfessional services

An NYSE-listed professional-services firm.

20+ projects

From solo creators to public brands.

The same standard, kept account after account, across every market we enter.

See the full body of work
FAQ

Questions About the Content Engine

What does "done-for-you" actually cover?

All three stages: planning, filming when you want it, editing, packaging and distribution, plus a monthly review. You hand off the raw material and approve the work, and we run everything around it, so video keeps shipping while your team stays on the business.

Do I have to film the footage myself?

Only if you want to. Many clients send their own footage because it keeps things fast and personal. When you would rather not, Filming & Editing brings a crew that shoots it, and we edit it straight into your plan.

How many videos do you publish a month?

It is set to your goals, not a fixed package. A typical engagement runs weekly long-form plus the shorts and clips cut from it. We confirm the cadence on the scoping call and adjust it as your goals grow.

What platforms do you publish to?

Wherever your audience is. YouTube, Instagram, TikTok, LinkedIn, and your website and internal platforms. One long-form recording feeds all of them.

Can I take just one stage instead of the full Content Engine?

Yes. You can run Strategy & Planning, Filming & Editing, or Packaging & Distribution on its own. Packaging & Distribution is the lighter way in if you already film consistently and want your existing long-form turned into shorts, clips and posts.

How is this different from a one-off project?

The Content Engine is an ongoing retainer that keeps video shipping month after month. If you need a defined deliverable instead, a brand film, a launch or a course, that is a one-off project we scope on a call.

Start Here for Free

See How We Would Run Your Video

Send us one recent video. We send back a personal teardown showing how the Content Engine would plan, edit, package and distribute it, and the single fix that would move the needle first.

No call required to get it. A 5 to 7 minute Loom, no obligation.

What You Get Back

  • A teardown of one of your existing videos
  • Where retention drops and how the edit would fix it
  • How we would package the title and thumbnail to get it chosen
  • The first thing we would change if we ran your production