Tallene Hacatoryan teaches women how to manage PCOS through gluten-free nutrition, movement, and daily habits. Her Cysterhood community and app carry the lessons past the videos, and the catalog spans long-form education, podcasts, cooking reels, course modules, and member testimonials.
Fitness & Wellness · Partner since May 2021 · Weekly cadence
Tallene Hacatoryan × Create & Elate
What we built with Tallene, and where it stands today.
The audience expects new video every week, across formats that each carry their own standard: long-form teaching, a podcast, short cooking reels, and course lessons. Sustaining that bar over years, at a weekly pace, takes a production partner who already knows the show.
C&E runs the editing and packaging across every format, from long-form episodes and the podcast to cooking reels, course modules, and testimonial compilations, tuned to the way each one is watched. The cadence stays weekly and the format mix stays consistent, so the show ships on schedule without renegotiating the standard each time.
Long-form education carries the show. This explainer walks through what drives PCOS and how to work with it, paced for a viewer taking notes, and it is the format the weekly cadence is built around.
The catalog widened without the standard slipping. The podcast is cut for a clean listen, with the visuals matched to the conversation and the same weekly rhythm underneath.
Short-form asks for a different edit. One recipe told in quick steps, vertical for Instagram and TikTok, keeping the teaching intact at reel pace.
Course modules get the quietest cut in the catalog. The opening lesson of the PCOS-type course is edited for a clean, focused learning view, built for a member who is here to study.
Since May 2021, C&E has delivered 489+ projects on a dependable weekly cadence. Over the same period their YouTube audience grew from about 19,000 to more than 390,000 and their Instagram community reached roughly a million, with two videos passing 1.1 million and 970,000 views.
Those audience numbers belong to the client. The steady weekly output is the part we hold.
A short promo made to introduce the Cysterhood app on its store page. The library extends past the weekly show into the pieces that sell.
A promo cut for a sales page, edited to carry the offer on its own.
Member testimonials edited into one continuous piece for the site and social. The stories stay the members' own, and the cut keeps them moving.
This control is proposal chrome, not page design. Tallene's testimonial is pending consent, so in production this band renders only consented items and removes itself entirely for None. The states below use clearly marked stand-in content to show each mode.
Our team over here is always very excited to see the awesome videos you make.
Our team over here is always very excited to see the awesome videos you make.
With no consented testimonial, this band does not render. The story runs from the results straight to the closing paths, and the CTA below flips to the white tone to keep the band walk alternating.
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