Tallene Hacatoryan teaches women how to manage PCOS through gluten-free nutrition, movement, and daily habits. Her Cysterhood community and app carry the lessons past the videos, and the catalog spans long-form education, podcasts, cooking reels, course modules, and member testimonials.
Output figures only. The audience numbers belong to Tallene, and appear further down as context.
The audience expects new video every week, across formats that each carry their own standard: long-form teaching, a podcast, short cooking reels, and course lessons. Sustaining that bar over years, at a weekly pace, takes a production partner who already knows the show.
We hold every video to a standard our clients can put their name on.
C&E runs the editing and packaging across every format, from long-form episodes and the podcast to cooking reels, course modules, and testimonial compilations, tuned to the way each one is watched. The cadence stays weekly and the format mix stays consistent, so the show ships on schedule without renegotiating the standard each time.
Below, one video from each of the six formats. Every player runs in place.
The weekly teaching episode is the spine of the catalog and the reason the audience keeps coming back. Viewers take notes, so we pace every cut for comprehension: clean chapter turns, clear on-screen structure, nothing between the viewer and the idea. Every other format in this engagement feeds this one.
A second show inside the same week. The podcast runs long and conversational, so the edit protects the listen: tight cuts around tangents, visuals matched to the conversation, one standard held across hundreds of episodes. Episode 298 ships the same week as the flagship without slowing either down.
Recipes travel as vertical reels. One recipe, told in quick steps, cut to hold from the first frame and sized for Instagram and TikTok. Short-form keeps the community fed between episodes and hands new viewers a reason to find the long-form teaching.
Inside the Cysterhood course, the teaching becomes a product. Course modules ask for a quieter edit: calm pacing, a clean learning view, nothing competing with the lesson. Paying members notice the standard, so we hold the same one here that the free catalog set.
When the Cysterhood app went to its store page, the video had to carry the pitch alone. A short promo built to explain the app and earn the download, with no one in the room to add context. The same discipline runs through the sales-page video that sits beside it.
Members tell the story better than any promo. We cut member testimonials into one continuous piece for the site and social, proof Tallene can place anywhere the next member is deciding.
Since May 2021, C&E has delivered 489+ projects on a dependable weekly cadence. Over the same period their YouTube audience grew from about 19,000 to more than 390,000 and their Instagram community reached roughly a million, with two videos passing 1.1 million and 970,000 views. Those audience numbers belong to the client; the steady weekly output is the part C&E holds.
These numbers belong to Tallene and her team. They sit here as context for the engagement, never as our outcome.
Our team over here is always very excited to see the awesome videos you make.
The player leads the band, the written panel sits beside it.
The white panel widens and carries the band alone.
A captured-message card with a visible From Slack or From email label.
The band folds away and the story closes on the results.
No pitch, no credit card, just a look at what we’d do for you.
Send one video and see how we would sharpen it.
Free Video AuditTell us what you are building and we will map the work.
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