Tallene Hacatoryan teaches women how to manage PCOS through gluten-free nutrition, movement, and daily habits. Her Cysterhood community and app carry the lessons past the videos, and the catalog spans long-form education, podcasts, cooking reels, course modules, and member testimonials.
The audience figure is Tallene’s own channel growth over our years as their video partner — theirs to own, ours to help sustain.
The audience expects new video every week, across formats that each carry their own standard: long-form teaching, a podcast, short cooking reels, and course lessons. Sustaining that bar over years, at a weekly pace, takes a production partner who already knows the show.
We hold every video to a standard our clients can put their name on.
C&E runs the editing and packaging across every format, from long-form episodes and the podcast to cooking reels, course modules, and testimonial compilations, tuned to the way each one is watched. The cadence stays weekly and the format mix stays consistent, so the show ships on schedule without renegotiating the standard each time.
Below, one video from each of the four formats.
The weekly teaching episode is the spine of the catalog and the reason the audience keeps coming back. Viewers take notes, so we pace every cut for comprehension: clean chapter turns, clear on-screen structure, nothing between the viewer and the idea. Every other format in this engagement feeds this one.
A second show inside the same week. The podcast runs long and conversational, so the edit protects the listen: tight cuts around tangents, visuals matched to the conversation, one standard held across hundreds of episodes. Episode 298 ships the same week as the flagship without slowing either down.
When the Cysterhood app went to its store page, the video had to carry the pitch alone. A short promo built to explain the app and earn the download, with no one in the room to add context. The same discipline runs through the sales-page video that sits beside it.
Members tell the story better than any promo. We cut member testimonials into one continuous piece for the site and social, proof Tallene can place anywhere the next member is deciding.
Since May 2021, C&E has delivered 489+ projects on a dependable weekly cadence. Over the same period their YouTube audience grew from about 19,000 to more than 390,000 and their Instagram community reached roughly a million, with two videos passing 1.1 million and 970,000 views. Those audience numbers belong to the client; the steady weekly output is the part C&E holds.
Tallene's audience over the years we've partnered on her video. The growth is theirs; we help keep the videos shipping, week after week.
We've been working with Create & Elate for more than two years. They edit our YouTube, our TikToks, our Instagram, and our app — anytime we need a video, we know they'll make the best one for us.
No pitch, no credit card, just a look at what we’d do for you.
Send one video and see how we would sharpen it.
Free Video AuditTell us what you are building and we will map the work.
Book a Call
